About us

About NJ Arts

Excel the Beauty of Antique

Our Legacy: A Tradition of Excellence

The story of NJ Arts is deeply rooted in a passion for goldwork that spans generations. Our journey began in 1970, when Mr. Ramniklal Radhanpura—uncle of our founder—established the "Shree Swaminarayan Engraving School." It was here that the seeds of artistry were sown.

Carrying this torch forward, Mr. Narendra Radhanpura established NJ Arts in 1985. What started as a modest firm with a handful of people has blossomed into a premier jewelry manufacturing house. Today, under Mr. Narendra’s visionary leadership and mentorship, we have grown into a "family" of over 150 team members and a network of nearly 400 skilled artisans (Karigars).

 


The Art of Craftsmanship

At NJ Arts, we don't just make jewelry; we craft heritage. We specialize in Hand-Crafted Traditional Antique Jewelry, blending age-old techniques with modern precision.

 

Kundan & Polki: We are renowned for our traditional Kundan work, a legacy of over 2,500 years, using precious gemstones like Emeralds, Rubies, and Sapphires.

 

 

Meenakari Mastery: Our artisans excel in Panchrangi Bikaneri Meenakari, adding vibrant, intricate enamel work to our gold ornaments.

 

 

Antique & Heritage: From plain gold antique pieces with a "South region touch" to intricate lac-filled heritage items, our designs are timeless.


 

 

Our Portfolio Includes: Bridal Sets, Long Sets, Chokers, Kadas, Bajubandh (Panja), and more .

 


Infrastructure & Innovation

 


We believe in combining tradition with technology. Our facility is equipped with a dedicated team of 3 expert designers who work tirelessly to create unique patterns and perfect finishes.


 

Current Production: Our existing 1,500 sq. ft. facility produces 25–30 kg of gold jewelry per month.


 

 

Quality Control: Every piece goes through a rigorous Quality Control (QC) department to ensure it meets the highest standards before reaching you.



Building for the Future

 


 

To meet the growing demand for our masterpieces, NJ Arts is expanding. We are currently constructing a state-of-the-art 6,500 sq. ft. new factory.

 

Once completed, this will bring our total operational area to 8,000 sq. ft., allowing us to:

  • Bring all processes, including polishing and raw material processing, 100% in-house.

     

  • Increase our production capacity to an expected 40–50 kg per month.

Trusted by Industry Leaders

We are proud to be the manufacturing partner for some of India's most prestigious jewelry brands, as well as over 100 local retailers.

 










Contact Us

NJ Arts

Address: Achyut, 2- Shiva Maharaj Close Street, Nr. Kothariya, Rajkot, Gujarat - 360002 GST: 24AAKFN1373K1Z4